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Forrester Study: The Rise of Content Intelligence – A New Era of Innovation in ECM

Insights from the 6th Annual Content Services Pulse Study, 2025 Edition

Enterprise decision-makers are increasingly embracing AI as the key player in mitigating content management complexity, supporting knowledge work and driving new value. In fact, 64% report their organization has noticeably transformed its content management approach with AI, a 21% increase since 2019.

Additionally, 74% expect AI to have a major impact on their ability to meet their priority content management objectives , signaling AI’s growing potential in future planning and development.

In The Rise of Content Intelligence: A New Era of Innovation In ECM, a 2025 Hyland-commissioned Forrester Consulting study, learn more about the current state of ECM and content intelligence integration.

Discover:

  • Top challenges businesses face when tapping into content intelligence and how to overcome them
  • How modern content services platforms synchronize workflows, improve governance and elevate business outcomes
  • Key recommendations on actionable strategies for AI-readiness, content intelligence implementation and workforce transitions

How can enterprises transform their content intelligence aspirations into action? This study provides answers and much more.